Naamak Publications Launches a Book in Four Languages at Sharjah International Book Fair

Sharjah, UAE: As part of the 45th Sharjah International Book Fair (SIBF 2026), Naamak Publications organised a literary event at its stall in the India Pavilion. The event was graced by Prof. Milind Sudhakar Marathe, Chairman of the National Book Trust (NBT), Ministry of Education, Government of India, as the Chief Guest. He formally launched several works by renowned author Zubair Irshad, published by Naamak Publications. Mr. Rakesh Kumar, Joint Director (Administration & Finance) and Deputy Director (Official Language)/Nodal Officer at NBT, also attended the event as the Guest of Honour.

During the literary session, Zubair Irshad’s book ‘Ek Lamha Zindagi’ (Life Logs: Echoes of Survival) was launched in four languages – Urdu, Hindi, English and Spanish. The Urdu edition of his travelogue, ‘Ek Safar Aisa Bhi’, and its English edition, titled ‘Shades of Pamir’, were also launched. The session highlighted the author’s literary journey, his multilingual works, the significance of translation, and the role of literature in bringing different languages and cultures closer.

The event, held at the Naamak Publications stall, witnessed the participation of more than 200 people. Several visitors expressed their appreciation for the presence of an Indian publishing house specialising in Urdu books in the India Pavilion, describing it as an important step towards strengthening the international presence of the Urdu language and literature.

Mr. Ikram ur Rahman, who has been regularly attending the Sharjah International Book Fair since 2013, was among those present at the event. Expressing his delight, he noted that this was the first time he had seen an Indian publisher specialising in Urdu books represented in the India Pavilion. He appreciated Naamak Publications’ participation and acknowledged the efforts made by Zubair Irshad since 2024, through videos and other initiatives, to encourage Indian Urdu publishers to participate in this international book fair.

Speaking on the occasion, Mr. Mohammed Faizan ‘Aarish’, Director of Naamak Publications, emphasised the importance of showcasing Indian languages, particularly Urdu literature, on the global platform. He also stressed the need to promote world literature, especially Arabic literature, and make it more widely accessible in India. It was further highlighted that international book fairs are not merely platforms for displaying books and introducing authors; they also play a vital role in fostering connections among languages and cultures, facilitating the exchange of ideas, and encouraging mutual dialogue.

Naamak Publications is one of India’s prominent publishing houses and has earned considerable recognition in academic and literary circles within a short span of time. The publishing house has so far brought out more than 200 titles in eight Indian and international languages, including Urdu.

The Naamak Publications stall in the India Pavilion, Hall No. 7, Stand No. ZB 18, will remain open to visitors until 15 November 2026. Visitors can explore and purchase a diverse collection of books published in various Indian and international languages.